The LIFE (Learn about Industry From Experts) seminar series presents:

Medical Device Marketing

Jeffery J. Williams, MBA

Vice President, Sales and Marketing

Porex Surgical Inc.

Friday, May 22nd 11am-12pm

Whitaker 1103 (note room change)

LUNCH Provided!

Jeff Williams is the vice president of sales and marketing for Porex Surgical Inc., a manufacturer and distributor of sterile surgical implants, bone graft materials, and wound drainages systems. Porex Surgical’s markets include plastic surgery, otolaryngology, ophthalmology, oral/maxillofacial surgery, and neurosurgery. Before joining Porex, Mr. Williams was previously a director of marketing/business for Allegiance Healthcare Corp, director of sales and field operations for Dade Diagnostics, and a market manager for Baxter Healthcare Corporation.

Topics to be covered include:

· Do the 4 “Ps” of marketing — product, price, place and promotion — apply to medical devices?

· What is the “value proposition” of medical products/services?

· FDA regulatory pathway

· Relationships with physicians, consultants, and other parties of interest

· Reimbursement

· Elements of a product launch

· Sales and marketing strategies — US and international

Thanks!

BBUGS Industry Committee

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